Your name on the bottle.
Your cut of every pour.

Launch your own custom-branded liquor with zero upfront cost, zero inventory, and zero hassle. You bring the audience and the taste — Handled handles sourcing, label approval, payments, and shipping to 48 states.

Claim your drop See how it works

No upfront cost · You own the brand · Cancel anytime · 21+

20%

of SRP to you

upfront & zero inventory

<1 hr

of your time per drop

~10 wks

from idea to payout

How it works

Four steps to your own label

You make the creative calls. We do the heavy, regulated, unglamorous parts.

Pick your spirit

Choose the category, price point, and product name. Approve the look.

We build it

We source the liquid, design the label, and clear federal (COLA) approval.

Your drop goes live

A branded drop page with age verification and payments, ready to share.

You get paid

We bottle, pack, and ship to 48 states. You earn 20% of SRP on every bottle.

What Handled handles

Everything except the fun part

Liquid sourcing across a multi-distillery network
Label design & federal COLA approval
Your branded drop page, age verification & payments
Bottling, packaging & fulfillment
Direct-to-consumer shipping to 48 states
Licensing & compliance, end to end

The economics

Simple, creator-first

Your share20% of SRP

Typical retail price$75 – $150 / bottle

Example 500-bottle run~$7,700 to you

Upfront cost & inventory$0

Who owns the brandYou do

Proof it works

“Sold out 8 of 8 drops — to an audience of about 2,000. Average sellout under 30 seconds, with zero paid ads.”

A Handled creator partner. Engaged audiences beat big ones.

Apply in 60 seconds

Start your drop

Tell us a little about you. If it's a fit, the Handled team reaches out with next steps — no commitment.

Your name on the bottle.Your cut of every pour.